People have been declaring email marketing dying, even dead, for quite some time now, but is that really the case?
Sources say that email marketing remains the best way to attract customers, with a potential return on investment of up to 4400%. Email marketing is far from being dead, it is an essential tool in marketing.
Some facts about email marketing
There are 102.6 trillion emails sent every year, and that number is expected to go up as far as 126.7 trillion by the year 2022.
In the U.S. alone, more than 90% of people over the age of 15 send and receive emails daily. Despite the rise in popularity of social media and instant messaging applications, over ¾ of teenagers are using email, and 99% of all email users check their emails daily.
Some people check their email as much as 20 times per day, now that checking your email is super easy due to the fact that almost everyone owns a smartphone nowadays.
No matter the age group you are targeting, email marketing remains a sure way of getting to them all. Email reaches about 85% of all the people you send it to. People have been talking about reaching a wide audience through social media is easier than email, but here’s the thing: the social media engagement rate is poor, at only 0.6%. Email open rate, on the other hand, is much higher, at about 23%, and email click-through rate is 3.7% across industries. Emails reach most of the people they are sent to, so email marketing remains essential.
Consumer views on email marketing
Consumers prefer emails to communicate with the brand, according to Adestra. Marketers also prefer it, as 91% of business to business marketers in the Content Marketing Institute study rates it as important or extremely important to their marketing distributionin gmail .
Not everything is good news, though, as 54% of emails sent are classified as spam, as of September 2018, so it is understandable how consumers could be put off by not receiving the right emails. Also, many consumers will mark the email as spam just because it doesn’t get the right content and frequency, even if it isn’t spamming.
Words from email marketers
DMA says that only 55% of marketers think that more than half of their emails are useful to consumers, and only 14% of subscribers think that more than half of their received emails are useful to them.
So, is email marketing still worth it?
Yes. Email marketing still outperforms social media by quite a lotof hotmail anmelden. Email marketing has a 4400% return on investment rate. That means that every $1 spent on email marketing can potentially bring you $44 dollars in return. So ask yourself, is email marketing worth it?